Bachelor of Media and Communication

Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you'll be developing when you study our Media and Communication degree.

Here, you'll be multi-skilling, working with peers on diverse and exciting projects and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society.
We encourage flexibility, so you can specialise in Advertising, Broadcasting and Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia or Screen Production. Or maybe two of these areas. Or pair one with a major from Arts or Design. It's your journey, so choose where you want to go!
Whatever your chosen path, you can expect to be guided by highly qualified staff, including award-winning practitioners, teachers, and world standard cultural studies academics.
You'll have opportunities for placements and real-world projects, thanks to our strong links with industry. And the students you meet and work with at ECU will probably become industry colleagues of the future.

• Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
• Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
• Think creatively to anticipate challenges and generate Media and Communication solutions/responses
• Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
• Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
• Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
• Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
• Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice