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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Bachelor of Business (Marketing)

  • Bachelor

Use strategic thinking to analyse consumer behaviour and the marketplace to create and communicate marketing solutions for businesses.

Key details

Degree Type
Bachelor
Duration
3 years full-time, 6 years part-time
Course Code
BS05, 003491G
Study Mode
In person
Intake Months
Feb, Jul, Nov
Domestic Fees
$11,200 per year / $33,600 total
International Fees
$31,100 per year / $93,300 total

About this course

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value—for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

Entry requirements

Assumed knowledge

Before you start this course we assume you have sound knowledge in these areas:

  • English
  • Maths A, B or C

We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).

More about assumed knowledge

Guaranteed entry

If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course.

Advanced standing

If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.

More about advanced standing

Deferment

You can defer your offer and postpone the start of your course for one year.

More about deferring your offer

Adjustments to your selection rank

Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.

Find out if you’re eligible for an adjustment to your selection rank

Offers we made to school leavers in Semester 1, 2019

The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.

Excluding adjustments Including adjustments OP Selection rank OP Selection rank Highest OP/selection rank to receive an offer OP 1 Selection rank 99 OP 1 Selection rank 99 Median OP/selection rank to receive an offer OP 8 Selection rank 84 OP 8 Selection rank 84 Lowest OP/selection rank to receive an offer OP 13 Selection rank 72 OP 9 Selection rank 82

You can find out more about your fellow students’ backgrounds with this course’s student profile.

Other admission options

If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).

Study locations

Gardens Point

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at QUT (Queensland University of Technology).
78.6%
Overall satisfaction
80.6%
Skill scale
54.8%
Teaching scale
77.6%
Employed full-time
$52.4k
Average salary