In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques.
This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex environments. These skills mean you will be ready to face the challenges of whatever fast-changing context you will be working in.
You’ll be equipped to create and plan behavioural change campaigns, communicate using a variety of media channels, and engage effectively with different audiences, such as employees, customers, communities and governments. Your studies will be rounded out by a choice of either a second major or minors and electives such as work integrated learning, internships or international study tours that allow you to graduate work ready through engagement with industry.
Before you start this course we assume you have sound knowledge in these areas:
We assume that you have knowledge equivalent to four semesters at high school level (Years 11 and 12) with sound achievement (4, SA).
If you receive an adjusted OP 1-5 (or equivalent selection rank), you are guaranteed an offer for this course.Advanced standing
If you have prior studies or work experience, you may be eligible for advanced standing (credit). You can apply for advanced standing once you've been accepted to QUT. If you're in your first semester of study, you must apply for advanced standing within 10 days of receiving your offer.
You can defer your offer and postpone the start of your course for one year.
Any adjustments you receive to your selection rank (or OP equivalent) will be applied to this course.
The scores listed in the tables below reflect the offers that were made to recent school leavers. If you are not a school leaver, take a look at the entry thresholds box at the top of this page to see the lowest adjusted scores required overall to receive an offer.Excluding adjustments Including adjustments OP Selection rank OP Selection rank Highest OP/selection rank to receive an offer OP 5 Selection rank 92 OP 4 Selection rank 94 Median OP/selection rank to receive an offer OP 7 Selection rank 87 OP 7 Selection rank 87 Lowest OP/selection rank to receive an offer OP 9 Selection rank 82 OP 9 Selection rank 82
You can find out more about your fellow students’ backgrounds with this course’s student profile.Other admission options
If you are of Aboriginal or Torres Strait Islander descent, you may be eligible for admission through our Centralised Assessment Selection Process (CASP).