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The University of Notre Dame Australia

  • 2% international / 98% domestic

Bachelor of Arts (Second Major: Marketing & Public Relations)

  • Bachelor

Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Course Code
040261C
Study Mode
In person

About this course

School of Arts & Sciences, Fremantle Campus

Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these important business functions.

Entry requirements

Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.

Applicants with recent Secondary Education:

  • Indicative ATAR of 70 with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD)
    OR
  • Minimum International Baccalaureate (IB) score of 24
    OR
  • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO) with a score of 50+ in ATAR English, ATAR Literature or ATAR English as an Additional Language or Dialect (EALD).

Applicants with Higher Education Study

  • Other university studies completed at undergraduate level or higher, a minimum of 4 successfully completed subjects;
    OR
  • Successful completion of the Notre Dame Tertiary Pathway Program or of another Enabling Program at a level deemed sufficient by the University;

Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.

Applicants with Vocational Education and Training (VET) study

  • Completed AQF Certificate IV or higher in a relevant discipline, from an accredited provider such as TAFE or a Registered Training Organisation (RTO).

Applicants with Work and Life Experience

Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:

  • STAT scores of at least 135 in the Multiple Choice section and 140 in the Written English section are required
    OR
  • Mature-age completion of two Year 12 WACE or HSC exams with a resulting ATAR of 70 or above
    OR
  • Western Australian Certificate of Education (WACE) or equivalent results if these have been completed within the last 5 years.

Please note: all applicants must be of school leaving age or older to apply.

Study locations

Fremantle

What you will learn

The Marketing & Public Relations can be combined with any of the first Majors available in the Bachelor of Arts, and provides an introduction to marketing, consumer behaviour, public relations and communication.

The structure of the Major allows you to complete the required courses and then choose courses that interest you including international marketing, services marketing, corporate PR and crisis management.

This Major, when combined with a traditional Arts first major, will equip you with skills that will apply to many workplaces.

For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.

Marketing & PR is available as a second Major and Minor in the following programs, including double degree variations:

  • Bachelor of Arts
  • Bachelor of Arts (Architecture) (Minor only)
  • Bachelor of Communications and Media
  • Bachelor of Science (Minor only)

Marketing &PR is available as a first Major or Minor in Bachelor of Behavioural Science.

Career pathways

The transferable skills from this Major are sought after by many employers. Career opportunities include: administration officer, customer service officer, accounts administrator, portfolio administrator, recruitment administrator, brand ambassador, promotions officer.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at The University of Notre Dame Australia.
92.2%
Overall satisfaction
91.1%
Skill scale
80%
Teaching scale
71.3%
Employed full-time
$59.5k
Average salary