Bachelor
School of Business, Sydney Campus
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
Applicants with Higher Education Study
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:
Please note: all applicants must be of school leaving age or older to apply.
Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Media and Society, Media Ethics and Law, and more.
The Marketing and Public Relations component of the degree provides you with a holistic and comprehensive skill set which makes you especially valuable to employers. The Bachelor of Communications & Media lets you explore the principles and techniques of communications and media by examining and creating print, non-print and multimedia texts, using traditional and new and emerging media technologies. You can tailor the program to meet your particular interest by majoring in Journalism, Film and Screen Production or Photography.
By combining these two degrees you will bring together your creative and enquiring mind with marketing expertise and practical skills to help you to succeed in many fields of employment or entrepreneurship.
As part of this double degree, you will undertake 150 hours of practical workplace experience as part of the Business Internship course which will provide valuable on-the-job experience, interaction with professional practitioners and a network of contacts. You will be able to apply your knowledge and skills, and to learn a whole lot more to help you transition into the world of work.
The following careers are open to graduates of this program:
Full details of the program requirements are contained in the Program Regulations.
See the Bachelor of Communications and Media Program Regulations for details of Communications and Media Majors and courses.
Information about individual courses can be found at the School of Business and the School of Arts and Sciences course description pages.