Bachelor
School of Arts & Sciences, Fremantle Campus
Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these important business functions.
Academic requirements for this program are outlined below. In addition, to be eligible for admission, all applicants need to satisfy minimum requirements outlined at admission requirements. These include those relating to age and English Language Proficiency. We also consider your application more broadly - your non-academic achievements (such as any previous leadership roles, volunteering, work, church and/or community involvement) as well as personal qualities - your aspirations and interests and your capacity to complete your chosen program.
Applicants with recent Secondary Education:
Applicants with Higher Education Study
Applicants who have successfully completed subjects at another University, which are relevant to the selected program of study, may be eligible for Advanced Standing.
Applicants with Vocational Education and Training (VET) study
Applicants with Work and Life Experience
Applicants who left secondary education more than two years previously and who have not undertaken VET or higher education study since then, but with relevant work and life experience. Such experience may include, but is not limited to:
Please note: all applicants must be of school leaving age or older to apply.
The Marketing & Public Relations can be combined with any of the first Majors available in the Bachelor of Arts, and provides an introduction to marketing, consumer behaviour, public relations and communication.
The structure of the Major allows you to complete the required courses and then choose courses that interest you including international marketing, services marketing, corporate PR and crisis management.
This Major, when combined with a traditional Arts first major, will equip you with skills that will apply to many workplaces.
For more in-depth marketing and PR content, you should consider the Bachelor of Commerce or Bachelor of Marketing & PR or combine one of these with a Bachelor of Arts to form a double degree.
Marketing & PR is available as a second Major and Minor in the following programs, including double degree variations:
Marketing &PR is available as a first Major or Minor in Bachelor of Behavioural Science.
The transferable skills from this Major are sought after by many employers. Career opportunities include: administration officer, customer service officer, accounts administrator, portfolio administrator, recruitment administrator, brand ambassador, promotions officer.