Develop an understanding of the role and effect of advertising and public relations within the business, social and political arenas. In Advertising, you’ll gain insight and appreciation into the creative elements of advertising and learn how to effectively apply these to marketing communications and advertising industries.
In Public Relations you’ll learn about relationship management in all areas of organisational activity. You’ll develop the skills and knowledge required to help a business achieve their goals. You’ll also learn how to plan, develop, implement and evaluate communication strategies to present an organisation in the best light to public and clients.
During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.
Through Industry Connect students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects.
The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree, these internships are for course credit and provide real-world exposure to our students.
These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals.
Industry engagement and internship opportunities
Please refer to the handbook for additional course overview information.