Pursue a career in the marketing, media communications or advertising industries. In this double major you’ll gain an understanding of the principles and processes of advertising and other forms of communications from a marketing perspective. You’ll conduct research on customer needs, design new products and services, and gain detailed insight into advertising and public relations. You’ll also learn how to successfully organise and control marketing activities in a highly competitive environment.
During your first year of the Bachelor of Commerce you’ll complete common core units which will provide an introduction to the various aspects of business. You do not need to make a final decision on a single or combined major until your second semester.
Through Industry Connect students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects.
The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree. These internships are for course credit and provide real-world exposure to our students.
These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals.
Industry engagement and internship opportunities
Please refer to the handbook for additional course overview information.
How to apply
This double major sits within the Bachelor of Commerce degree. To apply for this double major, you will apply for the Bachelor of Commerce.