This double major is offered within the Bachelor of Commerce. Double majors can enhance your studies and support your career goals.
The Tourism and Hospitality major will provide you with the relevant knowledge and skills to become an effective manager in the complementary sectors of tourism and hospitality in Australia and overseas.
Your study will include:
contemporary issues in international tourism
sustainable management of tourism
the impact of tourism on the local and global economy
the critical aspects of hospitality management
the role of marketing in both sectors.
In the Marketing major you will have the chance to explore:
international and internet marketing
sales management
research
product, pricing and promotion strategies
distribution strategies.
You can also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services or ideas.
Your study will involve interaction with industry groups as many of the units focus on real clients and case studies. There are opportunities for industry experience and professional placement to increase your interaction with industry while you study.
Through Industry Connect students are given opportunities to experience the real business world. As a Curtin Business School student you will have opportunities to connect with successful business and community leaders, helping you gain a competitive edge, with the potential to enhance your professional prospects.
The Chamber of Commerce and Industry of Western Australia has partnered with Curtin Business School (CBS) to offer internships to students who have completed 200 credits or more of their business degree, these internships are for course credit and provide real-world exposure to our students.
These business internships will not only give students credit towards their degree, they will receive the industry experience and practical skills needed to achieve great things after graduation and give employers the opportunity to support and lend their expertise to the students, encouraging the future workforce, whilst being assisted to meet their business goals.