Non-Award
This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You'll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.
What's a specialisation?A specialisation is a set of four units you can choose to complement your course. Most Curtin courses allow you to choose a specialisation from any academic area. Humanities specialisations, like this one, can give a useful balance to a course from business, law, science, engineering or health disciplines. Learn more about specialisations