Marketing Major

Outline Outline

Marketing is a fascinating blend of behavioural science and creativity. Businesses need strategies to engage with potential clients and meet the organisation's business goals for their products or services, and consumers need the information that helps them make decisions about which product or service is right for them.

As a marketing professional, you'll learn how to engage an audience through effective strategies that embrace creative approaches and targeted media channels and help business to differentiate their products and services in the marketplace.

In this course you'll learn about consumer behaviour and the mix of advertising, digital and social media, sales strategies, public relations, and events that marketers can use to engage consumers.

You'll analyse the behaviour of both competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. You'll also explore digital marketing, pricing, promotion, distribution strategies and international marketing.

Our commitment to practical learning means you'll gain hands-on skills in social media management software, and have opportunities to engage with industry professionals through immersive experiences such as internships and study tours.

All businesses use marketing in one form or another. This means you'll have the chance to target an industry you're passionate about, from the arts to sciences.

Parent degrees

• Bachelor of Commerce (as a single or double major)
• Bachelor of Commerce (Advanced) (as a single or double major)
• Bachelor of Innovation (as a single major)
• Bachelor of Arts (as a double major with an Arts major)

Your choice of parent degree can influence the type of career you might have.

Our Commerce degree also offers additional opportunities to customise your course by offering specialisations as well as majors.

Double degrees

You can study this major as part of the following double degrees:

• Arts and Commerce
• Law and Commerce
• Psychology and Marketing.

What you'll learn

• Proficient in the application of marketing discipline knowledge to address the needs and wants of an organisation's stakeholders, GC1
• Skilled in critically and ethically analysing a given marketing context to generate innovative and strategic solutions to contemporary marketing and social problems, GC3, GC4
• Evaluate marketing issues that impact various stakeholders including internal managers, external clients and local indigenous communities, GC2, GC4, GC5
• Effective team members and culturally capable communicators who demonstrate a high level of data literacy to enhance an organisation and its environment, GC2, GC3, GC4, GC5