Outline Outline The marketing major is suitable for those who wish to develop the fundamental skills of marketing, then progressing to develop advanced knowledge in marketing and increase their strategic decision-making skills. The major builds skills and develops participants' ability to manage the risk and uncertainty associated with all marketing decisions.
What you'll learn - proficient in applying advanced marketing knowledge to meet the industry standards, GC1, GC6
- skilled in analysing complex marketing situations to develop ethical and evidence-based solutions for current challenges in marketing, social issues and sustainability, GC1, GC2, GC4, GC6
- competent in using multiple digital marketing tools to drive innovative business strategies, GC1, GC2, GC6
- effective and culturally capable leaders who can collaborate, communicate and contribute positively within diverse team environments, GC3, GC4, GC5, GC6