Bachelor of Applied Business (Management)

Study managerial communication, corporate structuring, project management and business model analysis. Lead high performing teams and utilise technology to identify risks, opportunities and maximise ROI. Secure your future with real-world learning.

• If you’re ready to stand out from the crowd and to distinguish yourself as a workplace innovator, then this is the degree for you! In an era of rapid economic and technological disruption, traditional business models have given way to new opportunities, new challenges, and new perspectives. With that in mind, this Bachelor of Applied Business (Management) combines the fundamentals of management and business leadership with the practical enterprise skills needed to lead in a truly global world.
• Gain the skills to lead through vision, mission and goal setting, identify risks and opportunities, maximise ROI by utilising technology, and to innovate using entrepreneurial techniques
• No exams. Benefit from practical, real-world learning where you can choose the topic of your assignments and tailor the degree to your career goals
• Over 44% Of Ducere students gained an increase in remuneration or a promotion before graduating
• Receive dynamic insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Start-up Pioneers, Nobel Peace Prize Winners and more

Duration Study Load

• Full-time: 2 years
• Part-time: 4 years

Career outcomes

• Managing Director
• Project Manager
• Operations Manager
• Executive Officer
• Growth Specialist
• Business Development Manager
• Startup Founder
• Management Consultant
• Human Resources Manager
• Business Administrator
• Sales Executive
• Small Business Owner
• Financial Analyst
• Purchasing Manager
• Team Leader

Entry Requirements

Option A: Successful completion of Year 12 or equivalent with an ATAR of 60+

Option B: Completion of a Certificate IV or above

Option C: At least two years of professional experience

You'll need to illustrate eligibility for the course by providing supporting documentation for one of the above options.

• Gain knowledge of business fundamentals and their evolution within the modern digital landscape
• Develop the skills required to self-start and self-manage work-related projects, including within digital environments
• Gain strong self directed learning skills through the online delivery, positioning you for lifelong learning
• Identify, analyse and solve management challenges within both new and established organisations, fusing both traditional and modern approaches towards achieving best possible outcomes
• Create and design approaches to business within emerging markets, and communicate them in an appropriate manner to a range of audiences
• Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes  but social and environmental outcomes as well

Recommended study pattern/list of core & elective subjects

18 Core subjects

• Fundamentals of Management
• Fundamentals of Marketing
• Fundamentals of Entrepreneurship
• Fundamentals of Project Management
• Fundamentals of Leadership
• Business Model Analysis
• Managerial Communication
• Corporate Social Responsibility
• Corporate Structuring and Business Law
• Digital Business and Disruption
• Managing Money and Finance
• Practising Leadership
• Design Thinking for Business
• The Global Economy
• Management Strategy
• Managing Diverse Workplaces
• Managing Employee Relations
• Organisational Change

6 Elective Subjects

Level 1

• Competitive Market Positioning
• Introduction to Innovation
• Product Management

Level 2

• Big Data
• Social Enterprise
• Market Research
• Applied Entrepreneurship - Concept
• Development and Validation

Level 3

• Advanced Digital Marketing
• Venture Capital Raising
• Integrated Marketing Communications
• Marketing of Services
• Marketing Strategy and Planning
• Stakeholder Management

You may be able to get credit or RPL for some units of this course based on your previous education and work experience. This means the duration of the course may be reduced. Applicants are advised to contact the degree administrator.