Bachelor of Communication

This course will prepare you for an ever-changing communication sector.

In a crowded media landscape, your challenge is to help organisations build credibility, trust and awareness of their brand with their target audiences.

You'll develop the knowledge and skills for a diverse range of communication fields, including advertising, public relations, digital communication, public affairs and community relations/engagement.

You'll also gain an awareness of strategic communication theories and practices, with a focus on designing advertising and public relations campaigns. And you'll explore contemporary communication planning and practices with an emphasis on ethics, environmental issues, diversity and digital communication.

In your final capstone' unit, you'll engage in a comprehensive, hands-on creative agency experience producing portfolios of industry standard work for real clients.

1. Apply broad knowledge of communication concepts, including knowledge of legal, ethical and regulatory requirements, to a range of practical communication situations.
2. Think critically to analyse, interpret and strategise complex communication scenarios.
3. Think creatively to anticipate challenges, implement strategic responses and generate communication materials.
4. Use digital technologies to access, evaluate, synthesise and communicate relevant information from multiple sources and function as a contemporary communication professional.
5. Apply communication techniques to create clear, coherent,compelling and inclusive communication materials that meet the expectations and needs of society and organisations.
6. Demonstrate a global outlook with respect for cultural diversity, inclusivity and Indigenous cultural responsiveness.
7. Work collaboratively and demonstrate initiative and ethical values in relation to communication contexts.
8. Demonstrate autonomy, accountability and judgement for own learning and professional practice.

1. Apply broad knowledge of communication concepts, including knowledge of legal, ethical and regulatory requirements, to a range of practical communication situations.
2. Think critically to analyse, interpret and strategise complex communication scenarios.
3. Think creatively to anticipate challenges, implement strategic responses and generate communication materials.
4. Use digital technologies to access, evaluate, synthesise and communicate relevant information from multiple sources and function as a contemporary communication professional.
5. Apply communication techniques to create clear, coherent,compelling and inclusive communication materials that meet the expectations and needs of society and organisations.
6. Demonstrate a global outlook with respect for cultural diversity, inclusivity and Indigenous cultural responsiveness.
7. Work collaboratively and demonstrate initiative and ethical values in relation to communication contexts.
8. Demonstrate autonomy, accountability and judgement for own learning and professional practice.

The employment outlook for roles as a communication professional, including in advertising and public relations is growing fast. Throughout this course you'll develop strategic communication skills and practice and learn about roles in fields related to advertising and public relations, such as Advertising Creative, Communication Officer, Media Advisor and Creative Content Producer.

Communication Officer, Digital Communication Manager, Advertising Executive, Advertising Creative Corporate Communication Specialist, Social Media Manager, Reputation Manager, Stakeholder Relationship Manager, Public Relations Professional, Professional Communicator, Content Creator

• Master of Communication (Accelerated Online)
• Graduate Diploma of Communication (Accelerated Online)
• Graduate Certificate of Communication (Accelerated Online)