Take the first step in your career in the design industry. You will be introduced to the theory and practice of image based communication and the principles of design, whilst building a verbal and visual vocabulary through research, experience and critical analysis. Technical skills are developed in both analogue and digital media in a studio environment via lectures, projects, individual experience and peer interaction. With an emphasis on visual thinking, creative process and idea generation, skills are developed in drawing, graphic design, typography and image making using both illustrative and photographic techniques. You will also study developments in visual culture to better understand the foundations of today's design trends. Classes will be held in a studio environment similar to what would be experienced in a professional design studio where you will also have access to a wide range of sophisticated facilities including photography studio, drawing studio and digital imaging equipment. This program has close connections with the graphic design industry in the region. Areas of study include: Colour theory, Design elements and principles, Communication, Corporate communication, Design processes, Design solutions, Design theory, Digital design techniques and software skills, Drawing, Illustration, Photography, Pre-press, Printing processes, Project management, Publication design, TypographyFor more information, please visit www. federation. edu. au/artists .