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Flinders University

  • 19% international / 81% domestic

Bachelor of Business (Marketing)

  • Bachelor

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion.

Key details

Degree Type
Bachelor
Duration
3 years full-time, 10 years part-time
Course Code
224371, 058294B
Fees
$10,677 per year / $32,031 total
ATAR
65

About this course

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. A Bachelor of Business (Marketing) (Online) is also available.

Entry requirements

Understand the principles of market research, the segmentation and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy. A Bachelor of Business (Marketing) (Online) is also available.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Flinders University.
77.8%
Overall satisfaction
78.4%
Skill scale
56.3%
Teaching scale
76.1%
Employed full-time
$52.2k
Average salary