Bachelor of Business (Marketing) (Online)

Bachelor

Understand the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion.

Key details

Degree Type

Bachelor

Duration

3 years full-time, 10 years part-time

Course Code

274035

Domestic Fees

$10,642 per year / $31,926 total

ATAR

65

About this course

Understand the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy.

Entry requirements

Understand the principles of market research, the segmentation of markets and identification of target markets, pricing strategies, and the importance of advertising and promotion. In this degree, you’ll learn how to understand customers’ wants and needs, and how to create, communicate and deliver products and services. Learn practical skills and how to analyse data in order to develop marketing strategies across all sectors of the economy.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Flinders University.

85.2%

Overall satisfaction

83.9%

Skill scale

73.6%

Teaching scale

72%

Employed full-time

$55.3k

Average salary

Data source