Short course or microcredential
A 10-week, part-time or 1-week, full-time course to learn how to develop strong, customer-centric digital marketing strategies; execute them across key digital channels (social, search, email, web, advertising).; and evaluate and optimize them using Google Analytics, A/B testing, etc.
Designed With a Focus on Real-World Relevance
Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field.
Build Campaigns That Fuel Business and Amplify Brands
This digital marketing course is designed for students with a range of professional experiences — including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimisation, Google Analytics, and more.
This course equips you with the skills you need to be a productive and effective marketer in the 21st century. You'll learn current tools and best practices you can use to promote a brand, drive sales leads, and increase customer engagement. By the end of this course, you will be able to: