Non-Award
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight.
Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With 3.2 billion people on social media and eCommerce sales expected to reach $4.5 trillion by 2021, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
According to McKinley Marketing Partners' annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.
This is a beginner-friendly program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on campaigns. Whether you're brand new to the field or you're looking to get more from existing campaigns, our curriculum will enable you to explore the full suite of modern marketing tools and put them to work for you, your company, and your career.
Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.
Concentrate on the most important tools for executing digital marketing strategies on the job. GA's digital marketing advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they'll face in the field.
Build Campaigns That Fuel Business and Amplify BrandsThis digital marketing course is designed for students with a range of professional experiences - including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.
Get a Head Start With Self-Paced Prep LessonsOnce you enroll, we'll assign you a brief onboarding task to introduce the digital marketing landscape, objective-first marketing, and the conversion funnel. Then, throughout the course, you'll complete a series of online preparatory lessons before each session to get up to speed with the in-class topic and make the most of peer collaboration time.
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