Bachelor of Business

This program is offered via Open Universities Australia (OUA). Each year is made up of four study periods. In Year 1/Study Period 1, this program is structured to introduce students to the very wide range of business disciplines that are necessary for an understanding of the interdisciplinary nature of business analysis and problem solving. From Year 1/Study Period 3, and continuing into the student's second year, this program contains more advanced level courses and is structured to enable students to choose either one or two majors. The following majors are available in the Bachelor of Business via OUA. You can also choose not to complete a major, selecting from a range of courses that provide broad knowledge for a career in business management. Contemporary Marketing This unique marketing major builds on Griffith's commitment to sustainability and social conscience. Students need to be ethical and socially responsible citizens and this major builds on these qualities from a marketing perspective. It also focuses on contemporary issues in marketing such as franchising, advertising and internet marketing. Human Resource Management If you are interested in working closely with people - helping them in their own careers - this major is for you. It will equip you with the professional expertise and understanding needed to take part in selection and recruitment procedures, training and development and performance management of staff. It will also enable you to lead organisational change and development. You will develop a vital appreciation of the complex inter-relationships involved in business, industry and service organisations that will help you succeed in your own career. A strong emphasis is placed on developing your analytical, communication and decision-making skills, making you more attractive to future employers. Management Management is not simply about managing people or making sure an office runs smoothly. A very important part of being a good manager is to be able to be a good team player. If you enjoy a challenge, like achieving top results and working well with people, then this major will help you on the road to your career in management. This major will educate you in how the core functions of management - communication, planning, teamwork, strategy, human resources and self-development - all work together. It will develop your analytical, communication and decision-making skills which are necessary in today's modern business world. Further information is available by contacting either of the following areas: Open Universities Australia (OUA) Griffith (OUA) Services