Bachelor
The fully online Bachelor of Applied Business (Marketing) helps you to build the business and marketing skills necessary for a career in a wide range of areas within the private, public and not-for-profit sectors.
You'll gain transferable business skills, like communicating and working effectively with others, while exploring the foundations of marketing through specialised subjects. This course adopts an enquiry-based learning approach that helps you to develop important problem-solving and decision-making skills relevant to any business.
The Bachelor of Applied Business (Marketing) is delivered online in partnership with Didasko. For more information, please visit the Didasko website.
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.
Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.
To qualify for the award of Bachelor of Applied Business (Marketing), students must complete a total of 360 credit points across 3 years.
Year 1 requires the completion of 120 credit points including:
Year 2 requires the completion of 120 credit points including:
Year 3 requires the completion of 120 credit points including:
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 WOMINJEKA LA TROBE: INDIGENOUS CULTURAL LITERACY FOR HIGHER EDUCATION ABS0WOM 1 0 ACCOUNTING AND FINANCE FUNDAMENTALS BUS1AFX 1 15 ADVERTISING IN THE DIGITAL AGE MKT1ADX 1 15 BUSINESS FUNDAMENTALS BUS1BFX 1 15 MARKETING: STAND AND DELIVER MKT1MDX 1 15 SUSTAINABILITY PRACTICES CSE1SPX 1 15 WORKING WITH OTHERS MGT1OBX 1 15 ANALYSING BUSINESS DATA BUS1ABX 2 15 BUSINESS INNOVATION BUS2BIX 2 15 CONSUMER BEHAVIOUR MKT2CBX 2 15 DIGITAL BRANDING AND RETAILING MKT2BBX 2 15 INTRODUCTION TO BUSINESS LAW AND ETHICS LST2BSX 2 15 INVESTIGATING ECONOMIC ISSUES BUS1BUX 2 15 MANAGING ACROSS BORDERS MGT2IMX 2 15 MARKET, AUDIENCE & SOCIAL RESEARCH MKT2MRX 2 15 DIGITAL BUSINESS BUS3DBX 3 15 INTERNATIONAL MARKETING MKT3IMX 3 15 LEADERSHIP MGT3LWX 3 15 SOCIAL MARKETING MKT3SOX 3 15
A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.
Capstone subjects are required subjects in your course or major that help you integrate and apply the knowledge and skills you gain to solve real world problems. Capstone subjects are often taken towards the end of your course.
Subject name Subject code Year Credit points ENTREPRENEURSHIP BUS3ENX 3 15 STRATEGIC MARKETING MKT3SMX 3 15The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.
To view other campus handbook course details, please select relevant campus in the drop down.
You'll gain skills in advertising and brand management, international marketing, strategic data analysis, along with practical knowledge of pricing, promotion and distribution. Graduates typically work as marketing and research coordinators, marketing analysts and sponsorship managers.