Bachelor
Become a versatile leader in the events industry.
The way we connect with each other is changing. In today's global society, event management is about more than bookings and budgets. You need to be flexible, adaptable and ready to coordinate every aspect of an event in the physical and digital world.
With La Trobe's Bachelor of Business (Event Management/Marketing), you'll learn the skills you need to deliver all kinds of events and be ready to find innovative solutions to any challenge.
This multidisciplinary course will provide you with a solid grounding in business fundamentals, then help you build specialist expertise in event management and marketing. With subjects dedicated to digital business, digital branding and business analytics, you'll develop a highly sought-after skillset that prepares you for the evolving events space and wider career options in marketing, business and communications.
With guidance from our industry Professors of Practice throughout your degree, you'll graduate with a practical understanding of the real-world event industry as it is now.
You'll learn:
The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.
Please note, the following course structure is indicative and subject to change depending on your course location, offer year or how you tailor your course with specialisations, majors, minors and electives. Structures for the following year are not normally finalised until October, so the sample provided is based on the most recently approved structure. For more information, please refer to the La Trobe University Handbook.
To qualify for the award of Bachelor of Business (Event Management/Marketing), students must complete a total of 360 credit points across 3 years.
Year 1 requires the completion of 120 credit points including:
Year 2 requires the completion of 120 credit points including:
Year 3 requires the completion of 120 credit points including:
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
Subject name Subject code Year Credit points ACADEMIC INTEGRITY MODULE LTU0AIM 1 0 WOMINJEKA LA TROBE: INDIGENOUS CULTURAL LITERACY FOR HIGHER EDUCATION ABS0WOM 1 0 ADVERTISING IN THE DIGITAL AGE MKT1ADD 1 15 ANALYSING BUSINESS DATA BUS1BAN 1 15 ECONOMIC ISSUES AND PUBLIC POLICY BUS1BUE 1 15 FUNDAMENTALS OF MARKETING MKT1MDP 1 15 INTRODUCTION TO EVENT MANAGEMENT THS1FEM 1 15 INTRODUCTION TO TOURISM, HOSPITALITY AND EVENTS THS1THE 1 15 PRINCIPLES OF ACCOUNTING AND FINANCE BUS1AFB 1 15 SUSTAINABILITY BUS1SBY 1 15 CONSUMER BEHAVIOUR MKT2CBE 2 15 DIGITAL BRANDING AND RETAILING MKT2BBM 2 15 HALLMARK EVENTS THS2HME 2 15 INTRODUCTION TO BUSINESS LAW AND ETHICS LST2BSL 2 15 MARKET, AUDIENCE AND SOCIAL RESEARCH MKT2MRE 2 15 TRENDS IN MODERN BUSINESS AND SOCIETY BUS2TBS 2 15 VOLUNTEER MANAGEMENT MGT2SVM 2 15 DIGITAL BUSINESS BUS3DIG 3 15 EVENT PLANNING THS3EOP 3 15 INTERNATIONAL MARKETING MKT3IMK 3 15 SOCIAL MARKETING MKT3SEM 3 15 STRATEGIC MARKETING MKT3SMK 3 15 TOURISM, HOSPITALITY AND EVENT FUTURES THS3FUT 3 15
A range of standalone elective subjects is available in this course. Some electives are recommended for your course, but you may also be able to choose from a range of University-wide electives or electives from other interest areas or disciplines. Note these electives may have their own prerequisites and other requirements. Please refer to the La Trobe University Handbook for the subjects available.
Capstone subjects are required subjects in your course or major that help you integrate and apply the knowledge and skills you gain to solve real world problems. Capstone subjects are often taken towards the end of your course.
Subject name Subject code Year Credit points ENTREPRENEURSHIP BUS3ENT 3 15 EVENT PROJECT THS3SCE 3 15The Handbook contains detailed course information designed for enrolled students, including course structures, electives and options. The delivery of this course can vary between campuses.
To view other campus handbook course details, please select relevant campus in the drop down.
When you graduate, you'll have specialist expertise and the flexibility to run great events that suit any circumstance. Your career options could include fields such as event operations, venue and destination management and community events, with roles including:
The Bachelor of Business (Event Management/Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates of the Bachelor of Business (Event Management/Marketing) may apply for membership with the AMI, as well as with Meetings and Events Australia (MEA). Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.