Updating Results

Macquarie University

  • 26% international / 74% domestic

Bachelor of Marketing and Media

  • Bachelor

Digital media has had a profound influence on the marketing landscape.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Course Code
074754A
Study Mode
In person
Intake Months
Feb, Jul
Fees
$10,958 per year / $32,874 total

About this course

Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers. This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.

Study locations

North Ryde

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Macquarie University.
75.5%
Overall satisfaction
77.5%
Skill scale
52.6%
Teaching scale
79.9%
Employed full-time
$56k
Average salary