Bachelor of Business (Marketing)

Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.

Marketing creates value-for customers, shareholders and society as a whole. It does this by creating an alignment between what consumers value and what organisations offer. It provides techniques that help firms to better understand the needs, preferences and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.

QUT has been a leader in marketing education for more than 20 years, and our graduates are marketing professionals working in a range of careers locally and internationally, including:

• business development manager
• marketing communications officer
• market research
• product manager
• account executive
• organisational communication specialist.

Our graduates work in a very wide range of roles and industries from the marketing departments of large firms to small businesses, consultancies and not-for-profit organisations.

You may meet the requirements for membership of the Australian Marketing Institute, the Market Research Society of Australia, the Australian Institute of Management, the American Marketing Association and the Australian Institute of Export.

This program is accredited by the Chartered Institute of Marketing.

High-achieving students who wish to take further studies may enrol in BS63 Bachelor of Business (Honours).

• Account Executive
• Computer Salesperson/Marketer
• Creative Writer
• Government Officer
• Market Research Manager
• Marketing Officer/Manager
• Organisational Communication Specialist
• Publishing Professional
• Sales Person