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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Bachelor of Business/Bachelor of Communication (Digital Media)

  • Bachelor

Combine business and digital media to take advantage for the rising demand for digital management and analytical skills in a range of roles and industries.

Key details

Degree Type
Bachelor
Duration
4 years full-time
Course Code
409072, 096579G
Study Mode
In person
Intake Months
Feb, Jul
ATAR
70

About this course

Highlights
  • Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
  • Graduate with specialist knowledge in a growth area, and understand the function and influence of the media industry, as well as developing skills that are transferable across industries.
  • Gain industry experience through internships and work placements in government departments and agencies as well as media, advertising and public relations organisations.
  • Take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.
Highlights
  • Develop business skills and be able to think creatively and critically, communicate professionally, make ethical business decisions and work in a global context.
  • Graduate with specialist knowledge in a growth area, and understand the function and influence of the media industry, as well as developing skills that are transferable across industries.
  • Gain industry experience through internships and work placements in government departments and agencies as well as media, advertising and public relations organisations.
  • Take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.

Entry requirements

Year 12 early offer scheme

If you're a current Queensland Year 12 student you may be eligible to receive an offer for this course on the last day of Queensland Year 12 before receiving your ATAR or selection rank.

Find out more about the QUT Year 12 Early Offer Scheme
Prerequisites

Satisfactory completion of Year 12 in an Australian school system or equivalent.

Study locations

Kelvin Grove

Gardens Point

What you will learn

Bachelor of Business

Our business degree equips you to confidently enter the modern business world. It combines key business research and contemporary business best practice and sets demanding standards to create your future career options.

Develop business skills and be able to think creatively and critically communicate professionally make ethical business decisions and work in a global context.

Graduate with deep knowledge and experience in your chosen major equipping you as a professional in your chosen discipline. You can study accounting advertising economics finance human resource management international business management marketing or public relations.

With your double degree you can take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.

Bachelor of Communication (Digital Media)

Digital media is rapidly changing technology business and legal landscapes. The Digital Media major will help you stay ahead in this dynamic environment whether your goal is to be a digital disruptor/entrepreneur digital content creator or leading edge analyst in the world of big data.

This course lets you combine communication studies with an emphasis on digital innovation practical skills and industry placements and connections.

Gain industry experience through internships and work placements in government departments and agencies as well as media advertising and public relations organisations.

Our students have completed placements with Network Ten Brisbane Festival Hyperplex Cinemas and BBS Communications Group.

In your third year you will investigate and engage with the local media sector including contributing to the latest media platforms and you will build your professional networks.

Career pathways

Careers and outcomes

You can take advantage of rising demand for the combination of digital management and analytical skills with business project and planning roles across industry and government.

Graduates work in marketing communications public relations or corporate communications or in advertising as sales executives for media outlets or as media planners and buyers. Careers also exist in audience and market research media policy development as digital strategy planners and digital content managers. You will also graduate with deep knowledge and experience in your chosen business major equipping you as a professional in your chosen discipline.

Research pathways

We are a world-leader in media and communication research through our Digital Media Research Centre. If you are a high-achieving student you may like to consider research pathways including the option to progress to a PhD.

Possible careers
  • Accountant
  • Advertising professional
  • Digital communication specialist
  • Economist
  • Financial advisor/analyst
  • Human resource manager
  • International business specialist
  • Manager
  • Marketing officer/manager
  • Public relations officer/consultant

Course structure

In order to complete this course you must complete a total of 384 credit points made up of 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Communication (Digital Media). You will undertake the two components of the double degree concurrently.

Business component

You must complete:

  • business core units (96 credit points)
  • a business major (96 credit points) choosing from:
    • accounting
    • advertising
    • economics
    • finance
    • human resource management
    • international business
    • management
    • marketing
    • public relations.

Accounting students will undertake 6 specified business core units and 10 accounting major core units in order to meet professional recognition requirements.

Communication component

You will complete:

  • four core units (48 credit points)
  • a communication major (144 credit points) in digital media.
Study overseas

Study overseas while earning credit towards your QUT degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in either degree area depending on how they match with your QUT course.

In order to complete this course you must complete a total of 384 credit points comprising 192 credit points from the Bachelor of Business and 192 credit points from the Bachelor of Communication (Digital Media). You will undertake the two components of the double degree concurrently.

Business component:

You must complete the 96 credit point Business Core Units together with a 96 credit point Business Major. You will choose a major from accounting advertising economics finance human resource management international business management marketing or public relations. Accounting students will undertake 6 specified Business Core units and 10 Accounting Major Core units in order to meet the professional recognition requirements.

Communication Component

You will complete four core units (48 credit points) and a communication major (144 credit points) in digital media.

Study overseas

Study overseas while earning credit towards your QUT degree with one of our worldwide exchange partners. Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in either degree area depending on how they match with your QUT course.