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QUT (Queensland University of Technology)

  • 17% international / 83% domestic

Bachelor of Communication / Bachelor of Data Science

  • Bachelor

Understand the function and influence of communication and develop comprehensive knowledge of data science tools and insights gained from data.

Key details

Degree Type
Bachelor
Duration
4 years full-time
Course Code
ID31, 103859C
Study Mode
In person
Intake Months
Feb, Jul
Domestic Fees
$8,800 per year / $35,200 total
International Fees
$33,300 per year / $133,200 total

About this course

  • Be at the forefront of new media opportunities.
  • Choose from one of four communication majors to tailor the course to your interest.
  • Use data strategies to ensure that users find and enjoy relevant content.
  • Analyse and interrogate data across a multitude of industries to provide meaningful insights.
  • QUT has been recognised as the top ranked school in Australia for media and communication studies (2020 QS World University Rankings).

Study locations

Kelvin Grove

Gardens Point

What you will learn

You will complete two degrees in four years concurrently. This is made up of four common communication units that equip you with the essential skills and knowledge for careers in the communication industries as well as choosing one major area of study. Choose your major from:

  • Digital Media
  • Entertainment Industries
  • Journalism
  • Professional Communication.

Note: The Bachelor of Communication - Advertising and Public Relations Major is not available in the double degree.

Through the Data Science degree core units you will cover the theory and the practical tools for data acquisition, storage, management, processing, analysis and visualisation. Ethical considerations, communication, collaboration and critical thinking skills are all given detailed coverage.

Your progression through the Data Science degree has been carefully crafted to cater for the diversity of specialist mathematics skills, to scaffold your development in coding - particularly in data science relevant languages - and to prepare you for a rewarding career.

Career pathways

Careers and outcomes

Be at the forefront of data lead careers and dependant on your chosen major. Some combinations and career options include:

  • Combining data science with digital media to understand the role data plays in digital and social media including the use of algorithms to generate personalised content.
  • Combining data science with entertainment industries to understand how personalised content can be created, customised and distributed based on user behaviours and trends.
  • Combining data science with journalism to understand how online media is produced, consumed and monetised.
  • Combining professional communication with data science to craft powerful and impactful multimedia messages across the private or government sectors.
Possible careers
  • Advertising and New Media Professional
  • Audience Researcher
  • Chief Digital Officer
  • Communication Specialist
  • Communication Strategist
  • Corporate Relations Manager
  • Data Analyst
  • Data Architect
  • Data Scientist
  • Data Strategist
  • Digital Communication Specialist
  • Digital Content Designer
  • Digital Content Producer
  • Journalist
  • Media Planner / Buyer
  • Media Trader
  • Media or Communications Adviser
  • Sales and Distribution Agent
  • Social Media Entrepreneur
  • Social Media Manager