Bachelor of Communication / Bachelor of Data Science

You will complete two degrees in four years concurrently. This is made up of four common communication units that equip you with the essential skills and knowledge for careers in the communication industries as well as choosing one major area of study. Choose your major from:

• Digital Media
• Entertainment Industries
• Journalism
• Professional Communication.

Note: The Bachelor of Communication - Advertising and Public Relations Major is not available in the double degree.

Through the Data Science degree core units you will cover the theory and the practical tools for data acquisition, storage, management, processing, analysis and visualisation. Ethical considerations, communication, collaboration and critical thinking skills are all given detailed coverage.

Your progression through the Data Science degree has been carefully crafted to cater for the diversity of specialist mathematics skills, to scaffold your development in coding - particularly in data science relevant languages - and to prepare you for a rewarding career.

Be at the forefront of data lead careers and dependant on your chosen major. Some combinations and career options include:

• Combining data science with digital media to understand the role data plays in digital and social media including the use of algorithms to generate personalised content.
• Combining data science with entertainment industries to understand how personalised content can be created, customised and distributed based on user behaviours and trends.
• Combining data science with journalism to understand how online media is produced, consumed and monetised.
• Combining professional communication with data science to craft powerful and impactful multimedia messages across the private or government sectors.

• Advertising and New Media Professional
• Audience Researcher
• Chief Digital Officer
• Communication Specialist
• Communication Strategist
• Corporate Relations Manager
• Data Analyst
• Data Architect
• Data Scientist
• Data Strategist
• Digital Communication Specialist
• Digital Content Designer
• Digital Content Producer
• Journalist
• Media Planner / Buyer
• Media Trader
• Media or Communications Adviser
• Sales and Distribution Agent
• Social Media Entrepreneur
• Social Media Manager