Bachelor of Communication/Bachelor of Data Science

Bachelor

Understand the function and influence of communication and develop comprehensive knowledge of data science tools and insights gained from data.

Key details

Degree Type

Bachelor

Duration

4 years full-time, 8 years part-time

Course Code

419962, 103859C

Study Mode

In person

Intake Months

Feb, Jul

ATAR

84

About this course

Highlights

Be at the forefront of new media opportunities.
Choose from one of four communication majors to tailor the course to your interest.
Use data strategies to ensure that users find and enjoy relevant content.
Analyse and interrogate data across a multitude of industries to provide meaningful insights.
QUT has been recognised as the top ranked school in Australia for media and communication studies (2020 QS World University Rankings).

Highlights

Be at the forefront of new media opportunities.
Choose from one of four communication majors to tailor the course to your interest.
Use data strategies to ensure that users find and enjoy relevant content.
Analyse and interrogate data across a multitude of industries to provide meaningful insights.
QUT has been recognised as the top ranked school in Australia for media and communication studies (2020 QS World University Rankings).

Entry requirements

Study locations

Kelvin Grove

Gardens Point

What you will learn

You will complete two degrees in four years concurrently. This is made up of four common communication units that equip you with the essential skills and knowledge for careers in the communication industries as well as choosing one major area of study. Choose your major from:

Digital Media
Entertainment Industries
Journalism
Professional Communication.

Note: The Bachelor of Communication - Advertising and Public Relations Major is not available in the double degree.

Through the Data Science degree core units you will cover the theory and the practical tools for data acquisition storage management processing analysis and visualisation. Ethical considerations communication collaboration and critical thinking skills are all given detailed coverage.

Your progression through the Data Science degree has been carefully crafted to cater for the diversity of specialist mathematics skills to scaffold your development in coding - particularly in data science relevant languages - and to prepare you for a rewarding career.

Career pathways

Careers and outcomes

Be at the forefront of data lead careers and dependant on your chosen major. Some combinations and career options include:

Combining data science with digital media to understand the role data plays in digital and social media including the use of algorithms to generate personalised content.
Combining data science with entertainment industries to understand how personalised content can be created customised and distributed based on user behaviours and trends.
Combining data science with journalism to understand how online media is produced consumed and monetised.
Combining professional communication with data science to craft powerful and impactful multimedia messages across the private or government sectors.

Possible careers

Advertising and new media professional
Audience researcher
Chief digital officer
Communication specialist
Communication strategist
Corporate relations manager
Data analyst
Data architect
Data scientist
Data strategist
Digital communication specialist
Digital content designer
Digital content producer
Journalist
Media planner / buyer
Media trader
Media or communications adviser
Sales and distribution agent
Social media entrepreneur
Social media manager

Course structure

In order to complete this course you must complete a total of 384 credit points made up of 192 credit points from the Bachelor of Communication and 192 credit points from the Bachelor of Data Science. You will undertake the two components of the double degree concurrently.

Communication component

You will complete:

four core units (48 credit points)
a communication major (144 credit points) from one of the following disciplines: Digital Media Entertainment Industries Journalism or Professional Communication.

Data science component

You will complete 192 credit points of Data Science core units.

Study overseas

Study overseas while earning credit towards your QUT degree with one of our worldwide exchange partners.

Overseas study can be for one or two semesters (or during the semester break) and the units you take can be in either degree area depending on how they match with your QUT course.