The Bachelor of Media and Communication is designed to provide students with the latest skills and knowledge that will prepare them for a variety of roles in the dynamic and ever changing industries associated with media and communication. The degree takes a strategic approach to media and communication and links theoretical and practical knowledge and skills needed to operate effectively in diverse settings within industry. Drawing on the discipline areas of Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Marketing Technology, Journalism, Media Industries, Public Relations and Social Media, the degree seeks to equip students with the knowledge and skills to achieve institutional/organisational needs and objectives. Students are required to undertake core units coupled with a major which is then combined with other studies of their choice. Graduates will be well qualified for positions in professional roles in settings such as agencies, not-for-profits, government departments, small business and large corporate organisations.