Master of Marketing Global Leadership Program

Masters (Coursework)

Key details

Degree Type

Masters (Coursework)

Course Code

MA-MKTGLP, 075393B

Study Mode

In person

International Fees

$37,480 per year

About this course

The Master of Marketing is part of the unique Global Leadership Program offering students the opportunity to gain two professionally recognised master qualifications in two years from two high-ranking institutions: one from Swinburne University of Technology, and the other from Northeastern University, Boston.

The program is based in Melbourne and offered through the Faculty of Business and Law, with the Northeastern component taught by Northeastern academics. Students also have the option of applying to Northeastern, to take part of their program on-campus in Boston (students must also apply for U.S. student visa).

The Master of Marketing (Global Leadership Program) offers participants the opportunity to gain specialist knowledge in marketing. Marketing has become one of the most significant and powerful tools in the world of business and its study is relevant to all areas of business life. A knowledge of marketing can help individuals and business organisations understand how to use their resources to the best advantage in a changing environment.

Please note: Global Leadership Program is used to identify students undertaking the program, it will not appear in the award title.

Study locations

Hawthorn

Career pathways

The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:

capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
entrepreneurial in contributing to innovation and development within their business, workplace or community
effective and ethical in work, community situations and reasoning skills
adaptable and able to manage change
aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).

At the completion of the program, graduates can expect to become a competent global business leader and have developed advanced analytical and creative skills, which are necessary when dealing with marketing issues in planning and decision making.

Course structure

The structure of this program enables students to complete a two-year program of study and gain two master degrees on graduation.Students complete eight units of study from the Swinburne's Master of Marketing program and eight units of study from the Northeastern Master of Science in Leadership.Upon successful completion of all 16 units of study (200 credit points), subject to prerequisite requirements, students will be awarded:

Master of Marketing from Swinburne University of Technology (SUT), and a
Master of Science in Leadership from Northeastern University (NU).

To be eligible for the award of both the Swinburne and Northeastern degrees, students will need to meet the academic requirements outlined by both institutions. Students cannot exit with either the Master of Marketing or the Master of Science in Leadership. Students must completing all 16 core units as outlined in the units of study.

Credit for prior study or work

Credit transfer is not applicable to this program. Students cannot exit the Global Leadership Program with any award unless completing all subjects as listed in the units of study above.