Non-Award
This short course utilises an online, blended learning format.
Part one: Self-paced reading and activities via GordonOnline. To be completed before class (approx 2 hours). Login instruction provided in the enrolment confirmation.
Part two: Zoom virtual classroom (2 hours).
This course will help you understand where your celebrant practice comes from, your current state, and your ambitions and opportunities. You'll identify both the good and bad moments within your client's journey. You will learn about your target audience, how to speak to them, and what to say. You will finish this course with an authentic story that sets out what you stand for, how you do things and what makes you different. We will focus on benefit-driven key messages that are built around your strengths and aligned to your audience's needs. You will develop defined brand personality traits to keep your design and voice consistent and authentic.
Think of this course as a greatest hits compilation of branding, marketing, copywriting and content generation for social media. This course focuses Facebook and Instagram as the two most beneficial social media platforms for celebrants. The constant evolution of these two platforms can be a lot to keep track of, especially when running these accounts is only one facet of our celebrancy practice. So we've brought everything together here.
Equipment/IT requirements
Computer/laptop with microphone (such as the built in microphone, a USB microphone or an online microphone), speaker, headphones and internet connection.
You do not have to have a Zoom account to attend a Zoom meeting. A zoom meeting link is located in GordonOnline. When you click on the link, it will prompt you to create an account. You may wish to create an account, but it is not required to participate in the Zoom meeting.
https://support.zoom.us/hc/en-us/articles/360034967471-Quick-start-guide-for- new-users