Social Media for Celebrants - Getting Started

This is a professional development short course for celebrants utilizing an online, blended learning format.

Part one: Self-paced reading and activities via GordonOnline. To be completed before class (approx 2 hours). Login instruction provided in the enrolment confirmation.

Part two: Zoom virtual classroom (2 hours)

The course is designed to demystify social media. It can seem like a daunting place - endless jargon, everchanging algorithms, new social media platforms and trends constantly emerging. At the end of this course, you will have established the three essential pillars of a celebrant's online presence - a fantastic website, an engaging Facebook page and a visually captivating Instagram.

You will learn how to get your own custom business email, define your target audience and refine your brand personality. You will think about how your brand looks, sounds and engages online. You will set social media goals that keep your online endeavours focused on real-world benefits. And most importantly, all of this is broken down into easily digestible bite-size pieces that empower you to take control of your celebrancy practice's online presence.

Equipment/IT requirements
Computer/Laptop with microphone (such as the built in microphone, a USB microphone or an online microphone), speaker, headphones and internet connection.

You do not have to have a Zoom account to attend a Zoom meeting. A meeting link is located in GordonOnline. When you click on the link, it will prompt you to create an account. You may wish to create an account, but it is not required to participate in the Zoom meeting.
https://support.zoom.us/hc/en-us/articles/360034967471-Quick-start-guide-for- new-users