Bachelor of Applied Business (Marketing)

Learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Deliver real results.

Australia’s most industry focused online degree.

• Develop the skills employers need by learning to design digital marketing strategies, utilise social media to drive engagement, identify growth opportunities and create compelling content with this flexible online course
• No exams. Be assessed on relevant, practical projects, and have the opportunity to choose the topic of your assignments
• Over 44% Of Ducere students received a salary increase or promotion before graduating
• Gain insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more

• Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
• Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
• Identify, analyse and solve marketing challenges within both new and established organisations
• Skills to self-start and self-manage work-related projects within digital environments
• Ability to identify, analyse and solve business challenges within both new and established organisations
• Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes  but social and environmental outcomes as well

• Marketing Manager
• Campaign Manager
• Digital Communications Professional
• Brand Activation Manager
• Product Manager
• Content Strategist
• Social Media Engagement Coordinator
• Digital Marketing Coordinator
• Email Marketer
• Public Relations Manager
• Marketing Consultant
• Market Research Analyst
• Partnership Marketing Advisor
• Marketing Communications Manager
• Chief Marketing Officer (CMO)

18 Core subjects

• Fundamentals of Marketing
• Fundamentals of Management
• Fundamentals of Entrepreneurship
• Fundamentals of Project Management
• Fundamentals of Leadership
• Competitive Market Positioning
• Product Management
• Corporate Social Responsibility
• Digital Business and Disruption
• Managing Money and Finance
• Practising Leadership
• Design Thinking for Business
• Big Data
• Market Research
• Advanced Digital Marketing
• Integrated Marketing Communications
• Marketing of Services
• Marketing Strategy and Planning

6 Elective Subjects

Level 1

• Business Model Analysis
• Managerial Communication
• Introduction to Innovation

Level 2

• Corporate Structuring and Business Law
• Social Enterprise
• Applied Entrepreneurship – Concept
• Development and Validation

Level 3

• The Global Economy
• Management Strategy
• Managing Diverse Workplaces
• Managing Employee Relations
• Organisational Change
• Venture Capital Raising
• Stakeholder Management

You may be able to get credit or RPL for some units of this course based on your previous education and work experience. This means the duration of the course may be reduced. Applicants are advised to contact the degree administrator.