Bachelor of Applied Entrepreneurship

Start-ups Start Here. Learn from the best in business. 

Do you want a successful business? Our students' startups take off while earning their degree. Master the secrets of sales, leadership, project-management and investment. Learn from business magnates and lead an established or new corporation.

As the business world adapts to new challenges and changing business dynamics, the need for entrepreneurial thinking is stronger than ever. Globalisation, digital disruption and the rise of startup culture have fundamentally transformed the way businesses operate, creating new challenges and remarkable new opportunities for the enterprising individual.

• Learn  practical enterprise skills of the 21st century -  In a rapidly-changing business world, whether launching a start-up or joining the workforce, graduates need practical experience and the ability to adapt to change and a readiness to handle big ideas.
• Build your own venture as part of your degree -   Ducere’s unique learning and assessment model focuses on practical industry skills, achieved through holistic and applied assessment tasks. Throughout your degree, you’ll complete projects relevant to you, your current workplace and your future business.
• No Exams. Instead you’ll be working on real business plans!
• You will develop an industry-relevant project portfolio as part of your degree.
• Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra, LinkedIn, ATO and more
• Over 44% Of Ducere students gained an increase in remuneration or a promotion before graduating
• Receive dynamic insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Start-up Pioneers, Nobel Peace Prize Winners and more

• Gain an In-depth understanding of the theories and dynamics of entrepreneurship and be able to identify legitimate business opportunities
• Devise and test innovative business models and access modern technologies to grow new businesses
• Engage with the local start-up landscape through incubators, accelerators and investors
• Identify, analyse and solve entrepreneurial challenges within new and established organisations
• Utilise digitally enhanced technologies and methodologies, to gain insights into market dynamics, trends and opportunities
• Develop an understanding of the unique challenges that come with business ventures and learn how to overcome them
• Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes  but social and environmental outcomes as well

• Entrepreneur
• CEO
• Start-up Founder
• Intrapreneur
• Strategy Specialist
• Small Business Owner
• Management Consultant
• Controller
• Business Innovator
• Financial Broker
• General Manager
• Development Officer
• Fundraising Manager
• Economist
• Sales Executive

18 Core subjects

• Fundamentals of Management
• Fundamentals of Marketing
• Fundamentals of Entrepreneurship
• Fundamentals of Project Management
• Fundamentals of Leadership
• Business Model Analysis
• Corporate Structuring and Business Law
• Digital Business and Disruption
• Managing Money and Finance
• Practising Leadership
• Design Thinking for Business
• Big Data
• Social Enterprise
• Applied Entrepreneurship – Concept
• Development and Validation
• The Global Economy
• Management Strategy
• Advanced Digital Marketing
• Venture Capital Raising

6 Elective Subjects

Level 1

• Managerial Communication
• Competitive Market Positioning
• Introduction to Innovation
• Product Management

Level 2

• Managing Diverse Workplaces
• Managing Employee Relations
• Organisational Change
• Integrated Marketing Communications
• Marketing of Services
• Marketing Strategy and Planning
• Stakeholder Management

You may be able to get credit or RPL for some units of this course based on your previous education and work experience. This means the duration of the course may be reduced. Applicants are advised to contact the degree administrator.