Masters (Coursework)
A Master of Business Administration (Luxury Brand Management) prepares you for leadership in the highly competitive and rapidly growing luxury market. Master the secrets of digital transformation, big data, relationship management and ethical decision-making to make your mark as an innovative luxury brand manager.
This course is flexible, delivered fully online and designed to fit your life. It offers highly specialised knowledge and real-world insights underpinned by advanced academic frameworks and tools required to achieve success as a senior leader in the luxury industry.
You will engage with key theories and debates to learn how to address and manage challenges faced by global luxury brands and companies. The course objective is to develop graduates with advanced skills in creative and innovative thinking to manage global brand strategies, large-scale projects, marketing approaches and financial management in organisations.
Practical applied assessments and a real industry project with a reputed company prepare you for the sector, encouraging ongoing reflective practice and self-directed learning.