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University of Canberra

  • 20% international / 80% domestic

Bachelor of Communication and Media/ Bachelor of Event and Tourism Management

  • Bachelor

The ultimate show and tell Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double...

Key details

Degree Type
Bachelor
Course Code
ARMG01.2, 65

About this course

The ultimate show and tell

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you'll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

What you will learn

  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
  • work flexibly, collaboratively and autonomously in deadline-driven environments
  • learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
  • create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
  • apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Career pathways

The UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management degree is a unique course that offers highly transferable qualifications that can be used in a variety of industries or jobs, such as:

  • event manager
  • conference centre manager
  • tourism information officer
  • restaurant manager
  • public relations officer
  • marketing manager
  • festival program director
  • advertising campaign manager
  • wedding planner
  • travel consultant
  • tourism policy officer
  • local government economic development manager
  • tourism research consultant
  • tourism attraction manager
  • tourism bus company manager
  • hotel or resort executive.

Credit for prior study or work

There are currently no formal credit transfer arrangements for entry to this course. Any previous study or work experience will only be considered as part of the application process in accordance with current course rules and university policy.

Graduate outcomes

Graduate satisfaction and employment outcomes for Communications courses at University of Canberra.
84.9%
Overall satisfaction
85.8%
Skill scale
73.3%
Teaching scale
54.8%
Employed full-time
$60k
Average salary