Master of Digital Marketing

1. Build your digital marketing skills and knowledge: including social media, channel management, content marketing, retail, metrics and analytics. Become adept in analysing and solving complex digital marketing problems.
2. Learn from industry experts and be job ready: Connect with marketing professionals bringing their real-life case studies to you as part of your studies, plus complete an internship or take a consulting subject working to solve a real company problem.
3. Accelerated version available: We offer a 1-year intensive version for those who wish to commence in mid-year (July). Check out the sample study plans for more information.

The Master of Digital Marketing consists of 12 semester-length subjects comprising:

• 3 core subjects (to be completed at the start of the program)
• 4 discipline core subjects (to be completed after/alongside the core subjects)
• 2 capstone subjects (to be completed towards the end of the program or according to individual subject requisites)
• 3 elective subjects (to be taken throughout the year)

Concurrent graduate certificate: Domestic students may wish to consider adding a Graduate Certificate in Sustainable Business or the Graduate Certificate in Supply Chain and Operations Management to complete concurrently with this program.