Bachelor of Business (Marketing)

This degree is underpinned by the latest, most advanced marketing research. In fact, our research in the area of marketing is recognised as above world-class1. We're also a global leader in Brand Management research2.

UniSA is linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice - our teachers are world-famous marketing experts.

Based at UniSA, the Ehrenberg-Bass Institute has more than 50 marketing scientists who make fundamental discoveries about how brands grow and buyers behave. As a student, you'll have the opportunity to learn from researchers and marketing scientists who have advised some of the world's biggest brands.

Employers value the practical skills that our students develop. Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from global brands - so your degree is highly relevant and valued by industry.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

12018 Excellence in Research for Australia (ERA)2AFR BOSS Magazine, April 2018 - League of Scholars

With a focus on providing leading-edge marketing knowledge and real industry experience, UniSA Online's Bachelor of Business (Marketing) is a versatile degree that will prepare you for a wide range of careers.

This degree gives you a solid understanding of business fundamentals before moving into your marketing specialisation, where you'll focus on areas such as consumer behaviour, market research and analysis, as well as advertising and brand management.

As a graduate, you'll come out with the skills to make smart marketing decisions - you'll learn to communicate with different target audiences, create strategies to grow revenue, build customer loyalty, as well as analyse brand performance and advertising metrics.

Throughout your studies, you'll learn via real case studies, consumer purchase data and the latest research from some of the world's largest brands - so your degree is highly relevant and valued by industry.

Become a social media expert

Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.

Choose the following courses as part of your elective sequence to graduate with a minor in social media:

• Introduction to social media
• Content creation for media
• Media Law and Ethics
• Social Media Engagement

Employers are looking for savvy business professionals who can create integrated campaigns that cut through the clutter, build meaningful relationships with customers, improve their competitive advantage and achieve organisational objectives.

A career in marketing can take you in several different directions - from traditional advertising and PR through to digital design and SEO. Having a broad skill set will be invaluable to your career. However, you may choose to hone your expertise in a more specialised role.

A UniSA Online Marketing degree can help you pursue the following careers:

• Market analyst: perform research and gather data to help a company market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.
• Media planner: combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
• Brand manager: plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered; and create brand style guidelines for an organisation.
• Digital marketer: develop and manage digital marketing campaigns and projects; optimise website content for best SEO results; manage reporting dashboards, paid search and marketing automation strategies; and develop social media strategies for an organisation.
• Marketing and communications officer: plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop eDM communications and landing pages; and ensure all marketing activities align with an organisation's brand style guide.