Bachelor
Communication is at the core of how we live today in an increasingly connected world - and skilled communicators are essential in every organisation.
Taught by academics with strong industry connections, you'll learn to develop effective communication strategies and engaging content for both traditional and new digital mediums.
Your understanding of media management, audience behaviour and professional writing is underpinned by a theoretical understanding of public communication and technical skills in writing and editing.
This degree will prepare you to work across a vast, technologically diverse media landscape. You'll explore current and emerging trends in the field - so you can be confident that what you're learning will prepare you for the workforce, no matter what industry you choose to work in.
UniSA Online's Bachelor of Communication prepares you to work across a vast, technologically diverse media landscape. Graduates will come out with the knowledge and skills that employers are looking for, no matter what industry you choose to work in.
You'll develop expertise in core communication areas such as public relations, marketing, communication research, promotional communication and strategic communication planning - and you'll graduate with specialist knowledge in journalism and social media, with the skills to deliver effective communication strategies across a range of industries and media platforms.
This degree allows you to apply what you've learned to real-world scenarios. In your final year, you'll complete a comprehensive, industry-standard communication plan that you can add to your resume.
Communication gives students a wide range of employment options, both in terms of the type of work they undertake and the industry sectors in which they can be employed.
From healthcare, financial services, IT, community organisations to not-for-profit and government, the opportunities are endless. And the industry is constantly changing. A decade ago, the role of a social media manager might not have even existed. Today, however, almost every organisation is involved in social media in one way or another.
A UniSA Online Communication degree can help you pursue the following careers:
Communication officer: Convey an organisation's internal and external messages; plan and write content for promotional publications, websites, blogs and social media profiles; prepare media releases and liaise with journalists; develop advertising material for print, radio and television; and coordinate events.
Content creator and writer: Develop compelling content, creative concepts and copy for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
Digital and social media manager: Build and execute social media and digital strategies; generate, edit, publish and share daily content on a range of platforms; create editorial calendars and distribution schedules; moderate all user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
Media liaison officer: Act as the point of contact for members of the press, journalists and other media representatives; develop communication materials including media releases, fact sheets, website copy and briefing notes for the media; coordinate media events; and undertake media monitoring.
PR coordinator: Generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
Marketing and communications officer: Plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation's brand style guide.
Corporate communication adviser: Prepare communication strategies and materials including media releases, briefing notes, thought leadership pieces, and speeches; build and develop strong relationships with key media and other external stakeholders; provide crisis and issues support when needed.
Online editor: Write, edit and proof-read compelling content across a range of online channels; engage with stakeholders across the organisation to collate and produce a range of topics; manage and monitor workflow to meet deadlines; publish website content using content management systems (CMS).