Bachelor
If you are searching for a degree that will launch your career as a leader in the Creative Industries, then the Bachelor of Creative Industries is for you. Tailor your degree to your areas of interest, and learn directly from our industry collaborators from day one.
In an era when many traditional jobs are heading towards automation, the Creative Industries are thriving. This is one of the fastest developing employment areas in Australia, growing 40 per cent faster than the economy.1 The Creative Industries create jobs and contributes to economic growth on a massive scale, employing over one per cent of the world's working population - a staggering 29.5 million jobs globally.2
The Creative Industries includes sectors such as Film and Television, Contemporary Art, Games Design and Programming, Festivals Management, Creative Writing and many more.
In fact, all sectors including health, manufacturing, finance and engineering also rely on employing people who can think differently, communicate effectively and lead innovation.
We are leveraging this boom offering students to study in a highly connected environment at the cutting-edge of creative work. This distinctive degree combines creativity, the arts, technology, innovation, enterprise and business.
With world-renowned industry partners and influential connections, the University of South Australia will support and challenge you as you strive towards your career in the creative industries and beyond.
> Download the Bachelor of Creative Industries brochure (PDF 628kb)
1Australian Creative Economy Report Card 2013, ARC Centre of Excellence for Creative Industries and Innovation (CCI).
2Bokova I.G., 2015, Cultural times: the first global map of cultural and creative industries
The Bachelor of Creative Industries provides you with the flexibility to pursue two or three areas of interest that will help you meet your career goals.
You will study six core courses in the Creative Industries, including courses in business practice and entrepreneurship relevant to the Creative Industries sector. You will select your primary Industry Major, with the choice of selecting a second Major or two Minors.
Industry Majors:
Animation and Visual Effects (with Rising Sun Pictures)
Explore a range of animation forms and techniques, including pixilation, 3D modelling and animation, character design and performance, and experimental storytelling. Gain an in-depth understanding of the core disciplines within visual effects, including compositing, tracking, dynamic effects and lighting. You will also have the opportunity to learn first-hand from VFX professionals at world-renowned Rising Sun Pictures, who have creative visual effects for blockbusters including Game of Thrones, Gravity, X-Men, Days of Future Past, The Great Gatsby, and the Harry Potter series.
Comicbook Creation (with Writers SA)
Learn how to create and analyse storytelling techniques in oral, textual and visual forms as you develop an in-depth understanding of the historical, theoretical and cultural nature of comics, graphic narratives and cartoons. Tell your own stories as you participate in illustration animation studio courses, and develop your skills in idea generation, design methodology, sequential storytelling skills and image-making to create your own graphic novel.
Communication and Media (with the Department for Innovation and Skills)
Build your knowledge and skills in media relations, social media management, communication, media technologies, public relations and professional writing. Learn how to apply these principles to develop strategic and integrated communication plans.
Contemporary Art Studies (with Guildhouse)
Explore the foundational concepts of art theory and practice. Expand your knowledge and skills in contemporary art disciplines such as ceramics, drawing, glass, jewellery and metal, new media arts, painting, printmaking, sculpture, textiles, and contemporary art history and theory. Learn in custom-built studios and workshops on-campus and be taught by practicing artists, highly skilled teachers and academics.
Creative Writing and Literature (with Writers SA)
Examine creative writing techniques across fiction, poetry, creative non-fiction, autobiographies, essays, and plays. Discover the interplay between writers, readers and texts, and how literature both informs and challenges social constructs through the notions of narrative, genre and canon. Produce your own creative and analytical literature under the guidance of professional writers and poets.
Digital Media (with Opinion Media)
Develop your knowledge of design principles, using industry-standard software to analyse, design and create a variety of digital media across print, video, web and mobile platforms. Develop essential skills in graphic and web design, video and audio production, and digital storytelling.
Festivals (with Festivals Adelaide)
Gain industry-specific skills for festivals management including devising budgets, effective programming, management systems and software, artist and volunteer management, and audience development. Develop an understanding of festival genres and their history, along with the importance of curation and sustainability for seasonal growth. Learn about the cultural and economic impacts of festivals locally and globally, and participate in an immersive placement experience during your studies.
Film and Television (with Channel 44)
Immerse yourself in the theory and practice of film and television and explore its communicative and creative possibilities. Ranging from documentary and narrative film through to experimental work, develop storytelling skills, production values and the creative use of formal elements and techniques to engage and entertain an audience. From conceptualisation to post-production, gain hands-on experience and insight into the production cycle and learn what it takes to develop content for the screen.
Games Design and Production (with Mighty Kingdom)
Build your expertise in games and interactive media design, along with skills in project management for game development, storytelling, and user experience and user interface design. Complete an internship in your final year of study, working alongside professional game producers.
Performing Arts
Create live music and drama performance and produce aural and visual media using the latest digital technologies and production facilities. Develop your own creative practice within in a global context and in a collaborative environment guided by industry practitioners.
Screen Studies (iwith the Adelaide Film Festival)
Explore the different creative contexts that shape film-making and contemporary screen cultures. Engage directly with the world of screen curatorship and film festival programming. Learn about Hollywood and the global diversity of film and media. Study contemporary world cinemas, screen media authorships, popular genres, experimental media and the age of digital convergence.
Social Media (with KOJO)
Study South Australia's only social media major, and just one of four nationally. Learn how to develop social media campaigns and online content, and understand how to manage and interpret social media data, optimisations and metrics. Develop your digital writing skills, ability to align social media platforms to target audiences, and knowledge of how to grow and manage online communities.
In addition to your Industry Major, you will select a second Major OR two Minors.
You can select a second industry major from the list above, or one of the following options, which will make up 8 courses of your degree:
The following are the Minor options. Each make up 4 courses of your degree:
Note: Students wishing to select two of the following Majors: 'Film and Television', 'Screen Studies' and/or 'Animation and Effects' should consider the Bachelor of Film and Television.
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
Career destinations for graduates will depend on the industry-majors and discipline areas selected.
Careers include: Animation and Visual Effects Visual effects generalist, animator or visual storyteller
Comicbook Creation Storyboard developer, comic artist, comic designer, film storyboard artist or illustrator
Communication and Media Communication officer, content creator and writer, media advisor, public relations coordinator, marketing and communication officer or strategic communication manager
Contemporary Art Studies Artist, art administrator, art critic, curator or exhibitions manager
Creative Writing and Literature Creative writer, author, editor, publisher, literary critic or commentator, content creator or teacher (with further study)
Digital Media Digital/web designer, graphic designer, online editor, digital marketing officer, videographer, or digital project manager and producer
Festivals Festival manager, festival director, event programmer, curator, cultural liaison officer, event coordinator or creative lead
Games Design and Production Game designer, game programmer, app designer, digital project manager, production manager or multimedia specialist
Performing Arts Actor, performance artist, musician, playwright, director, producer, arts administrator, arts coordinator, stage technician, stage designer or teacher (with further study)
Screen Studies Film critic, festival programmer, publicist, funding assistant, arts administrator, film researcher, film distributor, events manager, curator, museums programmer, journalist or teacher (with further study)
Social Media Content creator and writer, digital and social media manager, marketing and communication officer, online editor, social media liaison officer or strategic communication manager