Bachelor
Practical experience is an important focus of this degree. Right from the beginning, you'll be working on projects that you can add to your digital portfolio - and potentially use to land that next big role.
Our teachers have years of professional experience so you'll be learning from some of the most experienced, innovative and tech-savvy people in the field. You'll also benefit from our close relationships with industry experts. We have strong relationships with creative agencies such as Kojo Productions, Frame Creative and the Media Resource Centre.
In a dynamic and innovative field, staying on top of digital trends is important. Your studies will cover the most current practices using the latest technologies and digital media that are leading and informing the way we communicate.
You'll learn in an immersive online environment, supported by designers and educators skilled in a variety of digital media disciplines. You'll have the opportunity to engage and connect with others and practice critiquing other's work - something that creative industry workers do all the time. Your interactions with teaching staff and fellow students will mirror the collaborative relationships you will experience as a digital media professional, setting you up well for your future career.
The Bachelor of Digital Media is an innovative degree that gives you the technical skills and capabilities for a career in the creative media industries.
You will learn about:
You can tailor your degree to your interests and broaden your career prospects through your choice of electives. You can select four electives from any other UniSA Online degrees.
Become a social media expert
Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.
Choose the following courses as part of your elective sequence to graduate with a minor in social media:
Almost half of those employed in creative occupations work within non-creative industries - these are often referred to as 'embedded' creative roles - and these types of jobs are on the rise. As more businesses bring digital and design functions in-house, more opportunities are being created for people with these skills.
Creative roles are found in almost every industry - from business, healthcare, financial services, IT, to community organisations, not-for-profit and government departments. Freelance careers are currently on the rise and popular among professionals in the creative industries because of the flexibility it brings.
A UniSA Online Digital Media degree can help you pursue the following careers:
Digital content creator/ producer: Possess a broad technical skill set and an excellent understanding of digital media to create blog posts, videos, memes, GIFs, infographics, podcasts; and work with analytics and search engine optimisation tools.
Digital and social media manager: research social media platforms and tools; develop social media campaign strategies and plans, implement and monitor social activity; integrate social media elements into broader communication functions; and develop social media engagement policies for the workplace.
Online journalist: combine traditional reporting skills with digital technology to develop interesting and engaging stories, and interact with audiences in new ways; present news and features on current affairs in the form of text, photos, audio and/or videos, and disseminate news through digital media technology and social media channels.
Visual communication designer: responsible for a broad range of visual communication design elements including website design and development, video production, art, illustration and graphic design; and use software applications to create visual design elements for publishers, web developers and multimedia companies.
Web designer: plan, create and code web pages to fit client needs; review website design elements and information architecture; analyse client needs and develop relevant documentation; design graphics, animations, apps and manipulate digital images; work with different content management systems; adhere to web accessibility standards; and collaborate with other web specialists including web developers and graphic designers.
Digital marketing and communication officer: develop and manage digital marketing campaigns; utilise a range of techniques including paid search, search engine optimisation, and pay per click strategies; oversee the social media strategy for a company; create email marketing campaigns; report on website performance and other digital activities.
Virtual reality curator: manage the acquisition, preservation, display and promotion of innovative virtual and/or augmented reality collections; collaborate with tech designers who work in 3D and use various computer programs to create animation that can mimic a world, or make a whole new one; and stay up-to-date with the latest trends in the industry.
Freelancer: build a client base and gather a strong portfolio of work to present to potential clients when looking for creative work; interact with clients and understand their needs; be highly organised and flexible, and work towards tight deadlines. Common freelancing jobs include writing, editing, web design and graphic design.