Master of Management (Advertising and Brand Management)

The University of South Australia is renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies so our degrees remain relevant to today's business environment.

The Master of Management (Advertising and Brand Management) will provide you with specialist expertise in digital media, the design and planning of effective media, and brand management strategy. You will graduate with the expertise to address complex digital media issues, and design successful marketing and branding strategies.

Courses are designed in consultation with industry professionals, so you'll learn through real-life case studies and develop the knowledge and expertise you need to address global business challenges.

With flexible learning arrangements to best suit your individual needs, this degree can be studied face-to-face, online or in mixed mode. There are a range of options available to fast-track your learning.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) - the world's leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

This qualification comprises of 12 courses. You will study four core courses and four specialist courses including:

• Advertising theory and practice
• e-Marketing
• Planning advertising and media buying
• Brand management

You will also complete four postgraduate electives - two from your specialisation and two from the University (with a choice to study Marketing Management). This will enable you to develop skills from selected key disciplines essential for management in business.

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

• Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand's marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content