Bachelor
One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.
This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.
Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students will have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.
Bachelor of Communication (Digital and Social Media) (144 credit points)
International Studies (96 credit points). Students select the language they will study at the time of enrolment, and either the Language, Culture and the Professional World pathway or the Language, Culture and Global Exchange pathway. Information relating to entry into the International Honours pathway can be found in the Information for Students section.
In the International studies component students have the following options:
1. Language, Culture & the Professional World: includes an internship and option of a short study abroad experience (2-6 weeks) overseas.
2. Language, Culture & Global Exchange: includes an internship and a 6-month global exchange at any UTS partner university.
3. International Honours: includes a full year at a relevant partner university where students complete an honours level research project.
Students can elect to undertake a professional internship in industry.