Bachelor
The Strategic Communication course at UTS will develop students' skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as 'Public Communication', the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries - from environmental to music to banking organisations - within the social, economic and political contexts in which they operate.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major and 24 credit points of electives.
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.