Bachelor
The Bachelor of Communication (Strategic Communication) at UTS will develop students' skills and knowledge for work in creative advertising, strategic public relations and the fast expanding related areas. Formerly known as 'Public Communication', the industry-focussed Bachelor of Communication (Strategic Communication) is taught by practitioners and leading researchers in the field, helping students to build the skills they need to enter the dynamic and diverse global communication industry. Students research, design and produce campaigns for issues and organisations, as well as develop their copywriting, media liaison and writing skills for digital, traditional and social media. They gain an understanding of the practical and theoretical bases for the work they do and its application to a variety of industries - from environmental to music to banking organisations - within the social, economic and political contexts in which they operate.
This degree combines a professional degree with language and culture studies, enhancing professional training and career options by providing students with the opportunity to undertake studies at an overseas University.
The knowledge and skills developed in the Bachelor of Communication (Strategic Communication) are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments and. Students produce course work that provides them with an array of material for a portfolio to show potential employers.
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Career options include communication strategist, advertising account executive, advertising copywriter, social media strategist, community relations manager, marketing communication specialist, media liaison officer, political media advisor, public relations consultant, publicity officer, and many more.
Bachelor of Communication (Strategic Communication) (144 credit points)
International Studies (96 credit points). Students select the language they will study at the time of enrolment, and either the Language, Culture and the Professional World pathway or the Language, Culture and Global Exchange pathway. Information relating to entry into the International Honours pathway can be found in the Information for Students section.
In the International studies component students have the following options:
1. Language, Culture & the Professional World: includes an internship and option of a short study abroad experience (2-6 weeks) overseas.
2. Language, Culture & Global Exchange: includes an internship and a 6-month global exchange at any UTS partner university.
3. International Honours: includes a full year at a relevant partner university where students complete an honours level research project.
Many assignments are practice-based and all are relevant to understanding and working in the industry. Students have the opportunity to undertake a professional internship in an organisation involved in strategic communication.