Bachelor
Taking a transdisciplinary approach, the combined degree Bachelor of Management Bachelor of Creative Intelligence and Innovation provides a compelling combination of deep industry knowledge alongside dynamic approaches to product and service design. This program goes well beyond the design-thinking and design-led innovation programmes now common in university environments to examine how innovation is led from multiple disciplinary perspectives.
The management focus of the program provides integrated exposure to the structure, function, and operation of the socio-culturally dynamic entertainment and experience industries, with a special focus on the visitor and audience economies of events, sport business, and the digital creative sector. Featuring a strong emphasis on innovation and entrepreneurship, this course provides a compelling combination of conceptual rigour and practical knowledge, which includes opportunities for internships with industry partners and overseas exchange placements with university partners.
The creative intelligence focus of the program propels students to 'think differently' and to experience a new form of education. Instead of lectures and tutorials, students do hackathons, think tanks, and hot housing days in a creative lab environment during their winter and summer schools. They take ideas for a walk and trial speculative scenarios - they undertake thought experiments and engage in carefully-designed sandpit environments with creative methods and practices from across the disciplines.
In summary, this combined degree brings together multiple perspectives from diverse fields, integrating insights from the entertainment and experience industries, this allowing for the cultivation of real-world projects and self-initiated proposals, equipping graduates to address the 'wicked' problems, complex challenges, and untapped opportunities in today's world.
By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of this combined degree also gain leading edge capabilities which are highly valued in the globalised world, including critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work independently across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.
Career options include positions in event management, festival management, event coordination, event planning, destination management, destination marketing, conference organising, meetings planning, business event management, wedding planning, entertainment venue management, social media management, event marketing, sport marketing, sport management, sport venue management, sport event management, sports agency, sports administration, player management, sponsorship management, and player relations management.
Students must complete 240 credit points, comprising 144 credit points of sport business and events subjects, and 96 credit points of creative intelligence and innovation subjects.
The creative intelligence and innovation subjects are undertaken in accelerated form in July and Summer sessions during the first three years of study, and through one full year of study after completion of the professional degree. The Bachelor of Creative Intelligence and Innovation is not offered as a separate degree, but is completed only in combination with the professional degree program.
In the final year of the Bachelor of Creative Intelligence and Innovation, students can undertake between 6 and 12 credit points of internship (work experience) that relates to innovation in their research, career development or core degree specialisations. For students undertaking 12 credit points of internship, international internships may be negotiated.
This course involves significant industry engagement as part of the learning process. Students may be required to relinquish intellectual property when they opt in to certain industry-related experiences, particularly relating to internships and capstone projects.