Bachelor of Business (Marketing)

Join the world of marketing.

Marketing is more than simply selling something. Good marketers understand how to balance the strengths of their product, with the needs of customers and the strategies of competitors. Learn how to navigate the influences of a business by studying an online marketing degree with Western Sydney University.

A Bachelor of Business (Marketing) is the foundation you need to excel in a marketing career and open doors into any organisation.

You will learn how to produce and implement marketing strategies to gain a following from your customers, as well as how to drive sales and create influence in the modern marketing environment. Graduates will enter the workplace with the business, communication and technology skills needed to be a valuable asset to any company.

The Bachelor of Business (Marketing) satisfies the educational requirements for recognition as a Certified Practising Marketer and eligibility for membership of the Australian Marketing Institute (AMI).

The School of Business has been awarded AACSB (Association to Advance Collegiate Schools of Business) accreditation for its excellence in business education. This accreditation is the result of an extensive self-review and an international peer evaluation against rigorous criteria and standards for quality academic and professional excellence.

Analyse what motivates customers and create business strategies around these behaviours.

Monitor market trends and oversee marketing messages for a brand.

Gather and analyse data on consumers and competitors within a particular sector.

Create engaging digital content to gain loyal customers for a brand.