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Deakin University

  • 21% international / 79% domestic

Bachelor of Business (Sport Management)

  • Bachelor

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). Develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs.

Key details

Degree Type
Bachelor
Duration
3 years full-time
Course Code
M391, 072593G

About this course

Make your mark behind the scenes in the dynamic sport industry through Deakin's Bachelor of Business (Sport Management). Develop the skills required to manage sport organisations, coordinate sporting competitions and major events, and work in community-based sporting programs. Learn how to manage the business side of sport with specialised training in sport marketing, finance, management and law, so you can thrive in increasingly professionalised sporting organisations. You can also expand on your business expertise by completing a complementary business major.

You will gain access to unique opportunities with leading clubs and organisations. Our partnerships with the Melbourne Cricket Club (MCC), Australian Football League (AFL), Swimming Australia, Deakin Melbourne Boomers, Netball Victoria, and many more, will open the door to exciting placement experiences that connect you with the best athletes, managers and administrators in sport.

Want to help shape the future of your favourite sports?



Develop the skills to make a real impact through hands-on experience. You'll participate in industry placements, with at least 100 hours in a host sporting organisation, so you can apply your knowledge in a practical environment.

Learn from teachers who are leaders in their field. You will benefit from their knowledge and strategies, while growing your professional networks through their vast connections.

With this qualification, you will be well equipped to work with organisations that support sport, such as sport promoters and player agents, sporting goods manufacturers and retailers and facility management.

Career pathways

The professionalisation of sport in Australia and globally - especially women's and junior sport - has opened the door to exciting new roles and pathways. Career opportunities include:

  • advertisement and sponsorship consultant
  • commercial partnership administrator
  • competitions coordinator
  • corporate partnerships coordinator
  • event operations coordinator
  • facility manager
  • media and marketing manager
  • player agent
  • professional players' manager
  • public relations officer
  • sport analyst
  • sport management consultant
  • ticketing and engagement coordinator.

Course structure

To complete the Bachelor of Business (Sport Management), students must attain a total of 24 credit points plus completion of the compulsory 0-credit point module, DAI001 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year.

To complete the course you must include:-

  • 16 credit points of core units (8 credit points of sport management units and 8 credit points of business units)
  • completion of DAI001 Academic Integrity Module (0-credit-point compulsory module)
  • 8 credit points of open elective units selected from Level 2 and above undergraduate units offered by the University, subject to eligibility (the 8 credit points of electives may include a major sequence)
  • Level 1 - no more than 10 credit points
  • Level 3 - at least 6 credit points (4 credit points must be course grouped to a Faculty of Business and Law undergraduate degree)

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of prior learning system which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Deakin University.
84.9%
Overall satisfaction
83.8%
Skill scale
63.9%
Teaching scale
77.8%
Employed full-time
$57k
Average salary