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Deakin University

  • 21% international / 79% domestic

Bachelor of Commerce/Bachelor of Communication (Advertising)

  • Bachelor

Deakin's Bachelor of Commerce/ Bachelor of Communication (Advertising) empowers you to solve the problems of the future and be part of the next generation of 'big idea' thinkers.

Key details

Degree Type
Bachelor
Duration
4 years full-time
Course Code
D353, 104737E
Study Mode
Online, In person
Intake Months
Mar, Jul, Nov
ATAR
81.05

About this course

Deakin's Bachelor of Commerce/ Bachelor of Communication (Advertising) empowers you to solve the problems of the future and be part of the next generation of 'big idea' thinkers. In this complementary double degree you will learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world class business school. Choose from nine commerce majors to explore an area of passion and graduate with a world-class, globally recognised degree. At the same time, you will develop an understanding of complex audiences and media effectiveness through your communication (advertising) degree.

Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with a combination of sought-after skills in just four years and be ready for an exciting career in your chosen field.

Want versatile, job-ready skills in both commerce and communication (advertising)?



In this combined course, you'll study a range of topics across both areas. Develop your business knowledge through one of our commerce majors:

  • accounting
  • economics
  • finance
  • financial planning
  • human resources management
  • management
  • management information systems
  • marketing.

At the same time, explore the complementary communication (advertising) component and strengthen your understanding of the principles and practice of advertising, brand communication for the digital era, complex audiences, media effectiveness and creative thinking. Key study areas include:

  • advertising principles and practices
  • branded content
  • copywriting and ideation
  • emerging advertising media
  • creative work
  • strategic planning.

Because your teachers are active in their fields, you'll enjoy a classroom that is innovative, contemporary and provides industry expertise. Plus, you'll have the chance to grow your connections through their professional networks.

Study locations

Cloud (Online)

Burwood (Melbourne)

Online

Career pathways

As a Bachelor of Commerce/ Bachelor of Communication (Advertising) graduate, you'll be ready for a variety of career opportunities including:

  • accountant
  • economist
  • financial planner
  • human resource manager
  • marketing manager
  • account manager
  • advertising art director
  • advertising copywriter
  • digital creative
  • brand specialist
  • digital marketer or media specialist
  • marketing and communications officer
  • media researcher or planner
  • social media coordinator.

For more information go to DeakinTALENT

Course structure

To qualify for the award of Bachelor of Commerce/Bachelor of Communication (Advertising), students must complete 32 credit points plus the compulsory 0-credit point module, MAI010 Academic Integrity Module.

16

Bachelor of Commerce units

16

Bachelor Communication (Advertising) units

32

Total units

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Deakin University.
84.9%
Overall satisfaction
83.8%
Skill scale
63.9%
Teaching scale
77.8%
Employed full-time
$57k
Average salary