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Deakin University

  • 21% international / 79% domestic

Bachelor of Commerce/Bachelor of Communication (Public Relations)

  • Bachelor

Deakin's Bachelor of Commerce/Bachelor of Communication (Public Relations) empowers you to solve commercial problems of the future in a world where reputation is everything.Learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world-class business...

Key details

Degree Type
Bachelor
Duration
4 years full-time
Course Code
D359, 104740K
Study Mode
Online, In person
Intake Months
Mar, Jul, Nov

About this course

Deakin's Bachelor of Commerce/Bachelor of Communication (Public Relations) empowers you to solve commercial problems of the future in a world where reputation is everything.

Learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world-class business school. The commerce stream will equip you with technical skills and professional capabilities to solve real commercial and community issues. At the same time, learn how to build, manage and change the reputation of brands and coordinate relationships between organisations, agencies and the public. Both degrees offer opportunities to get involved in hands-on learning including international and domestic internships, work placements, exchanges and overseas study tours. Enter the workforce with a unique skill set sought-after by organisations.

Want versatile, job-ready skills in both communication (public relations) and commerce?



In this double degree, you will study a range of topics across both areas. Develop your business knowledge through one of our commerce majors:

  • accounting
  • economics
  • finance
  • financial planning
  • human resources management
  • management
  • management information systems
  • marketing.

At the same time, explore the complementary communication (public relations) component, to learn how innovative and ethical communication leads to meaningful relationships with stakeholders. You will develop the capabilities to create inspiring campaigns and events, manage issues and become an adaptive communications expert.

Develop a thorough understanding of public relations in the 21st century to design and implement effective and memorable campaigns. Plus, take the opportunity to learn about the social, administrative, cultural and ethical implications of public relations activity.

You'll also gain insights into how PR has kept pace with advancements in technology and the changing political, economic and social landscape.

From day one, you'll have the opportunity to develop your skills in writing, editing, researching, event organisation and publishing with the aim to prepare you for the challenges of the current media landscape. Learn from leading academics with years of invaluable experience, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation.

Because your teachers are active in their fields, you'll enjoy a classroom that's innovative, contemporary and provides industry expertise. Plus, you will have the chance to grow your connections through their professional networks.

Study locations

Cloud (Online)

Waterfront (Geelong)

Burwood (Melbourne)

Online

Career pathways

As a Bachelor of Commerce/ Bachelor of Communication (Public Relations) graduate, you'll be ready for a variety of career opportunities including:

  • accountant
  • economist
  • financial planner
  • human resource manager
  • marketing manager
  • account manager
  • account executives
  • advertising copywriters
  • advertising account managers
  • customer relations officers
  • community relations officers
  • customer relations managers
  • government relations officers
  • communication and stakeholder relations
  • marketing and communications coordinator
  • media and communications advisors
  • media relations advisors
  • public relations officers
  • social media account managers
  • digital content coordinators
  • digital communications specialists
  • event management officers.

For more information go to DeakinTALENT

Course structure

To qualify for the award of Bachelor of Commerce/Bachelor of Communication (Public Relations), students must complete 32 credit points plus the compulsory 0-credit point module, MAI010 Academic Integrity Module.

16

Bachelor of Commerce units

16

Bachelor Communication (Public Relations) units

32

Total units

Credit for prior study or work

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Graduate outcomes

Graduate satisfaction and employment outcomes for Business & Management courses at Deakin University.
84.9%
Overall satisfaction
83.8%
Skill scale
63.9%
Teaching scale
77.8%
Employed full-time
$57k
Average salary