Bachelor
Discover how you can create inspiring campaigns or events, manage issues and crises, and become an adaptive communications expert. Learn from industry experts how to manage the reputation of brands, people and organisations through creative and ethical practice. Deakin's Bachelor of Communication (Public Relations) combines internships and industry engagement to prepare you for exciting communication roles in agencies, not-for-profit, government and commercial organisations.
In this industry-accredited course, you will learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning, execution and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.
Do you want to create, inspire and problem solve? Steer your way to a dynamic career in communication.
Develop a thorough understanding of public relations in the 21st century so you can design and implement effective and memorable campaigns.
Through this course you will learn about the social, administrative, cultural and ethical implications of public relations activity. You'll also gain insights into how public relations has kept pace with advancements in technology and changing political, economic and social landscapes.
Importantly, you have many opportunities to make connections with industry professionals, work with real clients and solve real-life problems, and take advantage of work-based internships or study experiences overseas. From preserving reputations to crisis management, you'll graduate job ready with a portfolio of public relations work and an applied understanding of the art of managing reputations and media relations.
With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Deakin graduates find work as:
For more information go to DeakinTALENT
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.